Dr. Jeen Su Lim

Dr. Jeen Su LIM (TotalCRM Principal:  email:  jlim@totalcrm.net)

Dr. Jeen Su LIM is is a professor of Marketing and e-Commerce in the John B. and Lillian E. Neff College of Business and Innovation at the University of Toledo.  He received his B.A. in business and M.B.A from Seoul National University and Ph.D. in marketing from Indiana University, Bloomington Indiana, USA. 

His primary research interests include e-Commerce and social media strategy, marketing strategy, marketing analytics, business intelligence and data mining, research methods, innovation management, and AI application in marketing.  He has published over 200 articles in referred journals or national and international conference proceedings, and many books.  His work has appeared in many journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Academy of Marketing Science, Journal of Operations Management, Journal of Business Research, Industrial Marketing Management, Decision Support Systems, Supply Chain Management, International Marketing Review, Management International Review, Psychology and Marketing, Information Systems Research, and elsewhere. 

He has received several research awards, a teaching excellence award, outstanding paper awards, and many research grants.  He was the Schmidt Research Professor of Marketing, Sales, and e-Commerce, a chairperson of the marketing department, a research director for the ISBM-affiliated Research Center, and a co-author of the Toledo Area Manufacturing Index.  He was a BK21 Distinguished Scholar of e-commerce and business intelligence, a finalist of the Instructional Innovation Award of the Decision Sciences Institute, and a thought leader/keynote speaker at the Microsoft International BI Conference.  He has provided professional marketing research, consulting, and training services to companies.

Books

• Jeen Su Lim, Data Analytics in Marketing, e-Kindle book, Amazon.com, 2022.
• Jeen Su Lim and John Heinrichs, Handbook of Digital Interactivity Marketing:  Managing Traditional, Online and Social Media Touchpoints, eKindle Book, Amazon.com, 2021, ISBN 978-1-734-53825-0.
• Jeen Su Lim and John Heinrichs, Digital Business Intelligence Management with Big Data Analytics, eKindle Book, Amazon.com, 2021, ISBN 978-1-734-53824-3.
• Jeen Su Lim, John H Heinrichs and Kee Sook Lim, Big Data and AI Driven Marketing  Analytics, e-Kindle book, Amazon.com, 2020, ISBN: 978-1-7345382-0-5.
• John H Heinrichs and Jeen-Su Lim, Business Intelligence Management:  Compeititive Business Analytics Approach, e-Kindle book, Amazon.com, 2016.
• Jeen-Su Lim and John H Heinrichs, Marketing Strategy:  Market Analytics and Relationship Management Approach, e-Kindle book, Amazon.com, 2015.
• Jeen-Su Lim and John H Heinrichs, Handbook of Social Media Interactive Marketing: Managing Traditional, Online and Social Media Touchpoints, e-Kindle book, Amazon.com, 2014.
• Jeen-Su Lim and John H Heinrichs, Handbook of Social Media Marketing: Five Principles of Online and Social Network Interactivity, e-Kindle book, Amazon.com, 2011.
• John Heinrichs and Jeen-Su Lim, Winning Strategies from Competitive Analytics, e-Kindle Edition, Amazon.com, 2011.
• Jeen-Su Lim and John H. Heinrichs, Customer Relationship-Driven Marketing 2007, Mason OH, Thomson, ISBN –0-7593-9299-4.
• Jeen-Su Lim, John H. Heinrichs, and Lonnie J. Hudspeth, Strategic Marketing Analysis: Business Intelligence Tools for Knowledge Based Actions, Pearson Custom Publishing Company, ISBN -0-536-02354-9, 1999.

Journal Articles

Jeen-Su Lim and John H Heinrichs, (2021) “Developing Context-Relevant Learning Experiences for Business Analytics Competence,” Decision Science Journal of Innovative Education, 19(2), 150-156.

Jeen-Su Lim, Pham Phouc, and  John H. Heinrichs, (2020)  “Impact of Social Media Activity Outcomes on Brand Equity,” Journal of Product and Brand Management.

William K. Darley and Jeen-Su Lim, (2018) “Mavenism And E-Maven Propensity: Antecedents, Mediators And Transferability,” Journal of Research  in Interactive Marketing, 12(3), 293-308.

Jeen-Su Lim, Kee-Sook Lim, John H. Heinrichs, Khulud Al-Aalid, Alamzeb Aamire and Muhammad Imran Qureshif, (2018) “The role of hospital service quality in developing the satisfaction of the patients and hospital performance,” Management Science Letters, 8, 1353-1362.

Jeen-Su Lim, John H. Heinrichs, and Kee-Sook Lim, (2017) “Gender and Hedonic Usage Motive Differences in Social Media Site Usage Behavior,” Journal of Global Marketing, 30(3), 161-173.

Jeen-Su Lim, William K. Darley, and David M. Marion, (2017) “Market Orientation, Innovation Commercialization Capability and Firm Performance Relationships: The Moderating Role of Supply Chain Influence,” Journal of Business & Industrial Marketing, 32(7), 913-924.

John H. Heinrichs, Abdulrahman Al-Aali, Jeen-Su Lim, and Kee-Sook Lim, (2016) “Gender Moderating Effect on e-Shopping Loyalty Behavior: A Cross-Cultural Study of the United States and Saudi Arabia,” Journal of Global Marketing, 29 (2), 1-13.

Jeen-Su Lim, Abdulrahman Al-Aali, and John H. Heinrichs (2015), “Impact of Satisfaction with e-Retailers’ Touch Points on Purchase Behavior: The Moderating Effect of Search and Experience Product Type,” Marketing Letters, 26 (2), 225-235.

Jeen-Su Lim, Kee-Sook Lim, and John H. Heinrichs (2014), “Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical Test,” Marketing Management Journal, 24 (2), 124-135.

Jeen-Su Lim, Abdulrahman Al-Aali, John H. Heinrichs, and Kee-Sook Lim (2013), “Testing Alternative Models of User Involvement and Satisfaction in a Social Media Context”, Computers in Human Behavior, 29 (6), 2816-2828.

Abdulrahman Al-Aali, Jeen-Su Lim, T. Khan, and M. Khurshid (2013), “Marketing Capability and Export Perofrmance: The Moderating Effect of Export Involvement,” South African Journal of Business Management, 44 (3), 59-70.

Abdulrahman Al-Aali, Jeen-Su Lim, and Hisham Al-Aali (2012), “Perceived Export Barrier Differences Among Exporters: A Less Developed Economy Evidence,” African Journal of Business Management, 6 (36), 9945-9956.

John H. Heinrichs and Jeen-Su Lim (2011), “Effect of Access Method and Social Networking Tool Usage on Perceptions of Social Networking Sites”, Social Media Special issue, Journal of Consumer Behavior, 10 (6), 347-355.

John Kim, Kenneth York, and Jeen-Su Lim (2011), “The Role of Brands in Recruitment: A Brand Structure Approach,” Marketing Letters, 22 (2), 165-179.

John H. Heinrichs and Jeen-Su Lim, (2011), “Social Discovery Marketing Touchpoints”, Journal of Applied Learning Technologies, 1 (2), 25-30.

John H Heinrichs and Jeen-Su Lim (2010), “Information Literacy and Office Tool Competencies: A Benchmark Study”, Journal of Education for Business, 83: 153-164.

Kee-Sook Lim, John H. Heinrichs, and Jeen-Su Lim (2009), “Testing a MIMIC Model of e-shopping Site Usage,” International Journal of Retail and Distribution Management, 37 (10): 852-866.

Jeen-Su Lim and William Darley (2009), “Evaluations of Foreign-made Products in a Limited Choice Environment:  A Replication and Extension of the Direct Mediation Model”, Marketing Management Journal, 19 (1), Spring, 96-112.

John H Heinrichs and Jeen-Su Lim (2009), “Emerging Requirements of Computer Related Competencies for Librarians”, Library & Information Science Research, 31(2): 101-106.

Kee-Sook Lim, Jeen-Su Lim, and John H. Heinrichs (2008), “Testing an Integrated Model of E-Shopping Website Usage,” Journal of Internet Commerce, 7(3): 291-312.

Kee-Sook Lim, Jeen-Su Lim, and John H Heinrichs (2008), “Validating The End-User Computing Satisfaction Instrument: A Confirmatory Factor Analysis Approach Using International Data”, Journal of International Technology and Information Management, 17(2): 153-165.

John H. Heinrichs, Jeen-Su Lim, Hermina Angeleschu, and Janice Utz (2008), “Testing an Integrated Model of e-Learning Adoption Decision, American Journal of Business Research, 1(1): 21-40.

John Heinrichs and Jeen-Su Lim (2008), “Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability,” Journal of Strategic Marketing, June, 16 (2): 91-110. 

John H. Heinrichs, Kee-Sook Lim, Jeen-Su Lim, and Melissa Allen (2007), “Determining Factors of Academic Library Website Usage,” JASIST (Journal of the American Society for Information Science and Technology), December, 58(14): 2325-2334.

Qingyu Zhang, Mark A. Vonderembse, and Jeen-Su Lim (2006), “Spanning Flexibility: Supply Chain Information Dissemination Drives Strategy Development and Customer Satisfaction,” Supply Chain Management, 11(5), 390-399. .

Jeen-Su Lim, John Heinrichs, and Thomas Sharkey (2006), “Strategic Impact of New Product Development on Export Involvement,” European Journal of Marketing, 40 (1/2): 44-60.

John Heinrichs, Thomas Sharkey, and Jeen-Su Lim (2006), “Research Investigation of Information Access Method,” Journal of Academic Librarianship, March, 32 (2): 183-191.

Kee-Sook Lim, Jeen-Su Lim, and John H. Heinrichs (2005), “Structural Model Comparison of the Determining Factors for E-Purchase”, Seoul Journal of Business, December, 11 (2): 119-144.

John Heinrichs and Jeen-Su Lim (2005), “Model for Organizational Knowledge Creation and Strategic Use of Information,” JASIST (Journal of the American Society for Information Science and Technology), 56 (6), 620-629.

Qingyu Zhang, Mark A. Vonderembse, and Jeen-Su Lim (2005), “Logistics Flexibility and Its Impact on Customer Satisfaction” International Journal of Logistics Management, 16(1), 71-95.

Michael Tracey, Jeen-Su Lim, and Mark Vonderembse (2005), “The Impact of supply-chain management capabilities on business performance,” Supply Chain Management: An International Journal, 10 (3), 179-191.

John Heinrichs, Thomas Sharkey, and Jeen-Su Lim (2005), “Relative Influence of the LibQual+ Dimensions on Satisfaction: A Subgroup Analysis,” College & Research Libraries, 66 (3), 248-265.

Qingyu Zhang, Jeen-Su Lim and Mei Cao (2004), “Learning and Knowledge Creation in Product Development: A Lisrel Analysis,” International Journal of Product Development, 1 (1), 107 – 129.

Qingyu Zhang, Jeen-Su Lim and Mei Cao (2004), “Innovation-Driven Learning in New Product Development,” Industrial Management and Data Systems, 104 (3), 252 – 261.

Jeen-Su Lim, Thomas W. Sharkey, and John Heinrichs (2003), “New Product Development Practices and Export Involvement: An Initial Inquiry,” International Journal of Innovation Management, 7 (4), 475 – 499.

John Heinrichs and Jeen-Su Lim (2003), “Integrating Web-based Data Mining Tools with Business Models for Knowledge Management,” Decision Support System, 35 (1), 103-112.

Qingyu Zhang, Mark A. Vonderembse, and Jeen-Su Lim (2003), “Manufacturing Flexibility: defining and Analyzing relationships among Competence, Capability, and Customer Satisfaction,” Journal of Operations Management, 21, 173-191.

John Heinrichs, Jeen-Su Lim and Lonnie Hudspeth (2002), “Teaching Strategic Marketing Models with Web-based Business Intelligence Tools: Innovative Guided Marketing Analysis,” Journal of Marketing Education, 24 (2), 135-142.

Qingyu Zhang, Mark A. Vonderembse, and Jeen-Su Lim (2002), “Value Chain Flexibility: A Dichotomy and Capability,” International Journal of Production Research, 40 (3), 561-583.

Michael Tracey, Mark A. Vonderembse, and Jeen-Su Lim (1999), “Manufacturing Technology and Strategy Formulation: Keys to Enhancing Competitiveness and Improving Performance,” Journal of Operations Management, 17, 411-428.

William Darley and Jeen-Su Lim (1999), “Effects of Shopping Frequency and Distance Traveled on Store Image and Attitude Toward Secondhand Stores,” International Journal of Retail and Distribution Management, 8, 311-318.

John Kim, Jeen-Su Lim, and Mukesh Bhargava (1998), “The Role of Affect in Attitude Formation: A Classical Conditioning Approach,” Journal of Academy of Marketing Science, 26 (Spring).

Lim, Jeen-Su and William Darley (1997), “An Assessment of Demand Artifacts in Country of Origin Studies Using three Alternative Approaches,” International Marketing Review, 14 (4), 201-217.

Lim, Jeen-Su, Ronald Zallocco, and Morry Ghingold (1997), “Segmenting the Hispanic Market Based on Ethnic Origin and Ethnic Identity: An Exploratory Study,”  Journal of Segmentation in Marketing, 1 (2), 17-39.

Lim, Jeen-Su and Ronald Zallocco (1997), “Consumer attitudes Toward Use of Marketing by Physicians and Hospitals: How Appropriate,” Journal of Hospital Marketing, 12 (1), 91-108.

Lim, Jeen-Su, Thomas Sharkey, and Ken Kim (1996), “Competitive Environmental Scanning and the Internationalization Process: An Initial Inquiry,” International Marketing Review, 13 (1), 65-80.

Doll, William, T.S. Raghunathan, Jeen-Su Lim and Yash Gupta (1995), “A Confirmatory Factor Analysis of the User Information System Satisfaction Instruments,” Information Systems Management, 6 (2), 177-188.

Lim, Jeen-Su, William K. Darley, and John O. Summers (1994), “Country of Origin Effects under Three Alternative Presentation Formats,” Journal of Academy of Marketing Science, 22 (Summer), 274-282.

Kardes, Frank, John Kim and Jeen-Su Lim (1994), “Consumer Expertise and the Perceived Diagnosticity of Inferences,” Journal of Business Research, 28 (March), 33-45.

Lim, Jeen-Su, William K. Darley (1993), “Assessing Demand Artifacts in Consumer Research: An Alternative Perspective,” Journal of Consumer Research, 20(3), 489-501.

Lim, Jeen-Su, Thomas Sharkey, and Ken Kim (1993), “Determinants of International Marketing Strategy,” Management International Review, 33 (2), 103-120.

Darley, William K. and Jeen-Su Lim (1993), “An Empirical Investigation of Store-Choice Behavior For Pre-Owned Merchandise,” Journal of Business Research, 27 (May), pp. 17-32.

Lim, Jeen-Su and John Kim (1992), “The Impact of Consumer’s Confidence in Judgment about Missing Information on Product Evaluations,” Journal of Business Research, 25 (3), 215-230. 

Plank, Richard, David Reid, Valerie Kijewski, and Jeen-Su Lim (1992), “The Impact of Computer Usage by Purchasing,” Industrial Marketing Management, 21 (Fall), 243-248.

Darley, William K. and Jeen-Su Lim (1992), “The Effect of Consumers’ Emotional Reactions on Behavioral Intention: The Moderating Role of Personal Relevance and Self‑Monitoring,” Psychology and Marketing, 9(4), 329-346.

Lim, Jeen-Su and David Reid (1992), “Vital Cross-Functional Linkages with Marketing,” Industrial Marketing Management, 21 (Summer), 159-165.

Lim, Jeen-Su, Thomas Sharkey and Ken Kim (1991), “An Empirical Test of An Export Adoption Process Model,” Management International Review, 31(1), 51-62.

Thorelli, Hans, Jeen-Su Lim, and Jongsuk Ye (1889), “The Relative Importance of Country of Origin, Warranty and Retail Store Image on Product Evaluations,” International Marketing Review, 6(1), 35-46.

Sharkey, Thomas, Jeen-Su Lim, and Ken Kim (1989), “Export Development and Perceived Export Barriers: An Empirical Analysis of Small Firms,” Management International Review, 29 (2), pp. 33-40.

Lim, Jeen-Su, John Kim, and Richard Olshavsky (1988), “The Impact of Inferences on Product Evaluations: Replication and Extension,” Journal of Marketing Research, 25 (August), 308-316.

Brunner, James, Jeen-Su Lim, and Ronald Zallocco (1988), “What Makes Direct Mail Promotions Effective?” Journal of Direct Marketing, 2 (Winter), 54-63.

Moore, David, Richard Olshavsky, and Jeen-Su Lim (1988), “An Information Processing Interpretation of Cross‑National Consumer Characteristics,” Journal of Global Marketing, 1 (Summer), 25-40.

Lim, Jeen-Su and Ronald Zallocco (1988), “Determinant Attributes in Formulation of Attitudes Toward Four Health Care Systems,” Journal of Health Care Marketing, 8 (June), 25-30.

Lim, Jeen-Su and Richard Olshavsky (1988), “Impacts of Consumers’ Familiarity and Product Class on Price Quality Inference and Choice process,” Quarterly Journal of Business and Economics, 14 (Summer), 130-146.

 Lim, Jeen-Su and John O. Summers (1984), “On Utilizing Non‑Experiments in Buyer‑Seller Interaction Research,” Journal of Marketing Research, 21 (August), 251-258.

Conference Proceedings and Presentations

Jeen-Su Lim and John H Heinrichs, (2021) “Developing Context-Relevant Learning Experiences for Business Analytics Competence,” Decision Science Journal of Innovative Education, 19(2), 150-156.

Jeen-Su Lim, Pham Phouc, and  John H. Heinrichs, (2020)  “How Social Media Activities are Related to Firm Performance,” Journal of Product and Brand Management.

William K. Darley and Jeen-Su Lim, (2018) “Mavenism And E-Maven Propensity: Antecedents, Mediators And Transferability,” Journal of Research  in Interactive Marketing, 12(3), 293-308.

Jeen-Su Lim, Kee-Sook Limb, John H. Heinrichsc, Khulud Al-Aalid, Alamzeb Aamire and Muhammad Imran Qureshif, (2018) “The role of hospital service quality in developing the satisfaction of the patients and hospital performance,” Management Science Letters, 8, 1353-1362.

Jeen-Su Lim, John H. Heinrichs, and Kee-Sook Lim, (2017) “Gender and Hedonic Usage Motive Differences in Social Media Site Usage Behavior,” Journal of Global Marketing, 30(3), 161-173.

Jeen-Su Lim, William K. Darley, and David M. Marion, (2017) “Market Orientation, Innovation Commercialization Capability and Firm Performance Relationships: The Moderating Role of Supply Chain Influence,” Journal of Business & Industrial Marketing, 32(7), 913-924.

John H. Heinrichs, Abdulrahman Al-Aali, Jeen-Su Lim, and Kee-Sook Lim, (2016) “Gender Moderating Effect on e-Shopping Loyalty Behavior: A Cross-Cultural Study of the United States and Saudi Arabia,” Journal of Global Marketing, 29 (2), 1-13.

Jeen-Su Lim, Abdulrahman Al-Aali, and John H. Heinrichs (2015), “Impact of Satisfaction with e-Retailers’ Touch Points on Purchase Behavior: The Moderating Effect of Search and Experience Product Type,” Marketing Letters, 26 (2), 225-235.

Jeen-Su Lim, Kee-Sook Lim, and John H. Heinrichs (2014), “Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical Test,” Marketing Management Journal, 24 (2), 124-135.

Jeen-Su Lim, Abdulrahman Al-Aali, John H. Heinrichs, and Kee-Sook Lim (2013), “Testing Alternative Models of User Involvement and Satisfaction in a Social Media Context”, Computers in Human Behavior, 29 (6), 2816-2828.

Abdulrahman Al-Aali, Jeen-Su Lim, T. Khan, and M. Khurshid (2013), “Marketing Capability and Export Perofrmance: The Moderating Effect of Export Involvement,” South African Journal of Business Management, 44 (3), 59-70.

Abdulrahman Al-Aali, Jeen-Su Lim, and Hisham Al-Aali (2012), “Perceived Export Barrier Differences Among Exporters: A Less Developed Economy Evidence,” African Journal of Business Management, 6 (36), 9945-9956.

John H. Heinrichs and Jeen-Su Lim (2011), “Effect of Access Method and Social Networking Tool Usage on Perceptions of Social Networking Sites”, Social Media Special issue, Journal of Consumer Behavior, 10 (6), 347-355.

John Kim, Kenneth York, and Jeen-Su Lim (2011), “The Role of Brands in Recruitment: A Brand Structure Approach,” Marketing Letters, 22 (2), 165-179.

John H. Heinrichs and Jeen-Su Lim, (2011), “Social Discovery Marketing Touchpoints”, Journal of Applied Learning Technologies, 1 (2), 25-30.

John H Heinrichs and Jeen-Su Lim (2010), “Information Literacy and Office Tool Competencies: A Benchmark Study”, Journal of Education for Business, 83: 153-164.

Kee-Sook Lim, John H. Heinrichs, and Jeen-Su Lim (2009), “Testing a MIMIC Model of e-shopping Site Usage,” International Journal of Retail and Distribution Management, 37 (10): 852-866.

Jeen-Su Lim and William Darley (2009), “Evaluations of Foreign-made Products in a Limited Choice Environment:  A Replication and Extension of the Direct Mediation Model”, Marketing Management Journal, 19 (1), Spring, 96-112.

John H Heinrichs and Jeen-Su Lim (2009), “Emerging Requirements of Computer Related Competencies for Librarians”, Library & Information Science Research, 31(2): 101-106.

Kee-Sook Lim, Jeen-Su Lim, and John H. Heinrichs (2008), “Testing an Integrated Model of E-Shopping Website Usage,” Journal of Internet Commerce, 7(3): 291-312.

Kee-Sook Lim, Jeen-Su Lim, and John H Heinrichs (2008), “Validating The End-User Computing Satisfaction Instrument: A Confirmatory Factor Analysis Approach Using International Data”, Journal of International Technology and Information Management, 17(2): 153-165.

John H. Heinrichs, Jeen-Su Lim, Hermina Angeleschu, and Janice Utz (2008), “Testing an Integrated Model of e-Learning Adoption Decision, American Journal of Business Research, 1(1): 21-40.

John Heinrichs and Jeen-Su Lim (2008), “Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability,” Journal of Strategic Marketing, June, 16 (2): 91-110. 

John H. Heinrichs, Kee-Sook Lim, Jeen-Su Lim, and Melissa Allen (2007), “Determining Factors of Academic Library Website Usage,” JASIST (Journal of the American Society for Information Science and Technology), December, 58(14): 2325-2334.

Qingyu Zhang, Mark A. Vonderembse, and Jeen-Su Lim (2006), “Spanning Flexibility: Supply Chain Information Dissemination Drives Strategy Development and Customer Satisfaction,” Supply Chain Management, 11(5), 390-399. .

Jeen-Su Lim, John Heinrichs, and Thomas Sharkey (2006), “Strategic Impact of New Product Development on Export Involvement,” European Journal of Marketing, 40 (1/2): 44-60.

John Heinrichs, Thomas Sharkey, and Jeen-Su Lim (2006), “Research Investigation of Information Access Method,” Journal of Academic Librarianship, March, 32 (2): 183-191.

Kee-Sook Lim, Jeen-Su Lim, and John H. Heinrichs (2005), “Structural Model Comparison of the Determining Factors for E-Purchase”, Seoul Journal of Business, December, 11 (2): 119-144.

John Heinrichs and Jeen-Su Lim (2005), “Model for Organizational Knowledge Creation and Strategic Use of Information,” JASIST (Journal of the American Society for Information Science and Technology), 56 (6), 620-629.

Qingyu Zhang, Mark A. Vonderembse, and Jeen-Su Lim (2005), “Logistics Flexibility and Its Impact on Customer Satisfaction” International Journal of Logistics Management, 16(1), 71-95.

Michael Tracey, Jeen-Su Lim, and Mark Vonderembse (2005), “The Impact of supply-chain management capabilities on business performance,” Supply Chain Management: An International Journal, 10 (3), 179-191.

John Heinrichs, Thomas Sharkey, and Jeen-Su Lim (2005), “Relative Influence of the LibQual+ Dimensions on Satisfaction: A Subgroup Analysis,” College & Research Libraries, 66 (3), 248-265.

Qingyu Zhang, Jeen-Su Lim and Mei Cao (2004), “Learning and Knowledge Creation in Product Development: A Lisrel Analysis,” International Journal of Product Development, 1 (1), 107 – 129.

Qingyu Zhang, Jeen-Su Lim and Mei Cao (2004), “Innovation-Driven Learning in New Product Development,” Industrial Management and Data Systems, 104 (3), 252 – 261.

Jeen-Su Lim, Thomas W. Sharkey, and John Heinrichs (2003), “New Product Development Practices and Export Involvement: An Initial Inquiry,” International Journal of Innovation Management, 7 (4), 475 – 499.

John Heinrichs and Jeen-Su Lim (2003), “Integrating Web-based Data Mining Tools with Business Models for Knowledge Management,” Decision Support System, 35 (1), 103-112.

Qingyu Zhang, Mark A. Vonderembse, and Jeen-Su Lim (2003), “Manufacturing Flexibility: defining and Analyzing relationships among Competence, Capability, and Customer Satisfaction,” Journal of Operations Management, 21, 173-191.

John Heinrichs, Jeen-Su Lim and Lonnie Hudspeth (2002), “Teaching Strategic Marketing Models with Web-based Business Intelligence Tools: Innovative Guided Marketing Analysis,” Journal of Marketing Education, 24 (2), 135-142.

Qingyu Zhang, Mark A. Vonderembse, and Jeen-Su Lim (2002), “Value Chain Flexibility: A Dichotomy and Capability,” International Journal of Production Research, 40 (3), 561-583.

Michael Tracey, Mark A. Vonderembse, and Jeen-Su Lim (1999), “Manufacturing Technology and Strategy Formulation: Keys to Enhancing Competitiveness and Improving Performance,” Journal of Operations Management, 17, 411-428.

William Darley and Jeen-Su Lim (1999), “Effects of Shopping Frequency and Distance Traveled on Store Image and Attitude Toward Secondhand Stores,” International Journal of Retail and Distribution Management, 8, 311-318.

John Kim, Jeen-Su Lim, and Mukesh Bhargava (1998), “The Role of Affect in Attitude Formation: A Classical Conditioning Approach,” Journal of Academy of Marketing Science, 26 (Spring).

Lim, Jeen-Su and William Darley (1997), “An Assessment of Demand Artifacts in Country of Origin Studies Using three Alternative Approaches,” International Marketing Review, 14 (4), 201-217.

Lim, Jeen-Su, Ronald Zallocco, and Morry Ghingold (1997), “Segmenting the Hispanic Market Based on Ethnic Origin and Ethnic Identity: An Exploratory Study,”  Journal of Segmentation in Marketing, 1 (2), 17-39.

Lim, Jeen-Su and Ronald Zallocco (1997), “Consumer attitudes Toward Use of Marketing by Physicians and Hospitals: How Appropriate,” Journal of Hospital Marketing, 12 (1), 91-108.

Lim, Jeen-Su, Thomas Sharkey, and Ken Kim (1996), “Competitive Environmental Scanning and the Internationalization Process: An Initial Inquiry,” International Marketing Review, 13 (1), 65-80.

Doll, William, T.S. Raghunathan, Jeen-Su Lim and Yash Gupta (1995), “A Confirmatory Factor Analysis of the User Information System Satisfaction Instruments,” Information Systems Management, 6 (2), 177-188.

Lim, Jeen-Su, William K. Darley, and John O. Summers (1994), “Country of Origin Effects under Three Alternative Presentation Formats,” Journal of Academy of Marketing Science, 22 (Summer), 274-282.

Kardes, Frank, John Kim and Jeen-Su Lim (1994), “Consumer Expertise and the Perceived Diagnosticity of Inferences,” Journal of Business Research, 28 (March), 33-45.

Lim, Jeen-Su, William K. Darley (1993), “Assessing Demand Artifacts in Consumer Research: An Alternative Perspective,” Journal of Consumer Research, 20(3), 489-501.

Lim, Jeen-Su, Thomas Sharkey, and Ken Kim (1993), “Determinants of International Marketing Strategy,” Management International Review, 33 (2), 103-120.

Darley, William K. and Jeen-Su Lim (1993), “An Empirical Investigation of Store-Choice Behavior For Pre-Owned Merchandise,” Journal of Business Research, 27 (May), pp. 17-32.

Lim, Jeen-Su and John Kim (1992), “The Impact of Consumer’s Confidence in Judgment about Missing Information on Product Evaluations,” Journal of Business Research, 25 (3), 215-230. 

Plank, Richard, David Reid, Valerie Kijewski, and Jeen-Su Lim (1992), “The Impact of Computer Usage by Purchasing,” Industrial Marketing Management, 21 (Fall), 243-248.

Darley, William K. and Jeen-Su Lim (1992), “The Effect of Consumers’ Emotional Reactions on Behavioral Intention: The Moderating Role of Personal Relevance and Self‑Monitoring,” Psychology and Marketing, 9(4), 329-346.

Lim, Jeen-Su and David Reid (1992), “Vital Cross-Functional Linkages with Marketing,” Industrial Marketing Management, 21 (Summer), 159-165.

Lim, Jeen-Su, Thomas Sharkey and Ken Kim (1991), “An Empirical Test of An Export Adoption Process Model,” Management International Review, 31(1), 51-62.

Thorelli, Hans, Jeen-Su Lim, and Jongsuk Ye (1889), “The Relative Importance of Country of Origin, Warranty and Retail Store Image on Product Evaluations,” International Marketing Review, 6(1), 35-46.

Sharkey, Thomas, Jeen-Su Lim, and Ken Kim (1989), “Export Development and Perceived Export Barriers: An Empirical Analysis of Small Firms,” Management International Review, 29 (2), pp. 33-40.

Lim, Jeen-Su, John Kim, and Richard Olshavsky (1988), “The Impact of Inferences on Product Evaluations: Replication and Extension,” Journal of Marketing Research, 25 (August), 308-316.

Brunner, James, Jeen-Su Lim, and Ronald Zallocco (1988), “What Makes Direct Mail Promotions Effective?” Journal of Direct Marketing, 2 (Winter), 54-63.

Moore, David, Richard Olshavsky, and Jeen-Su Lim (1988), “An Information Processing Interpretation of Cross‑National Consumer Characteristics,” Journal of Global Marketing, 1 (Summer), 25-40.

Lim, Jeen-Su and Ronald Zallocco (1988), “Determinant Attributes in Formulation of Attitudes Toward Four Health Care Systems,” Journal of Health Care Marketing, 8 (June), 25-30.

Lim, Jeen-Su and Richard Olshavsky (1988), “Impacts of Consumers’ Familiarity and Product Class on Price Quality Inference and Choice process,” Quarterly Journal of Business and Economics, 14 (Summer), 130-146.

 Lim, Jeen-Su and John O. Summers (1984), “On Utilizing Non‑Experiments in Buyer‑Seller Interaction Research,” Journal of Marketing Research, 21 (August), 251-258.

Phuoc Pham and Jeen-Su Lim, “ Investigating the relationships among Business Analytics, Resource Configuration, and Firm Performance, Submitted to DSI Conference Proceedings and Presentation, DSI Conference Proceedings, Nov. 2020.

Vatsal Paghadal, Md. Golam Kibria, Lynn Xie, Julie Joreimi, and Jeen-Su Lim, “Value from Big Data Analytics and Impact on Firm Performance: An empirical Study,” DSI Conference Proceedings, Nov. 2020.

Julie Joreimi, Lynn Xie, Vatsal Paghadal, Md. Golam Kibria, and Jeen-Su Lim, “High Performance Computing: A Conceptual Model,” Informs Conference, 2020.

Jeen-Su Lim and John Heinrichs, “An Empirical Investigation of Marketing Analytics Orientation,“ DSI Conference Proceedings, New  Orleans, Nov. 2019.

Jeen-Su Lim and Kee-Sook Lim, “Social Media Content Analysis for New Product Introduction,“ DSI Conference presentation, New Orleans, Nov. 2019

Jeen-Su Lim, John Heinrichs, and Kee-Sook Lim, “Empirical Evaluation of Firms’ Business Analytics Task Orientation: Text Mining Analysis,“ DSI Conference Proceedings, Chicago, Nov. 2018.

Jeen-Su Lim, Kee-Sook Lim and John Heinrichs, “Investigating the Impact of the Sentiment of Social Media Activity,“  DSI Conference presentation, Chicago, Nov. 2018.

Qi Zou and Jeen-Su Lim, “The Importance of Strength Discrepancy in Structuring Buyer-Supplier-Supplier Triads,”  DSI Conference presentation, Chicago, Nov. 2018.

Jeen-Su Lim, John Heinrichs, and Phouc Pham, “Impact Of Social Media Activity Quality On Brand Performance: A Longitudinal Analysis,” American Marketing Association Conference Proceedings, Boston, MA, August, 2018.

Jeen-Su Lim, John Heinrichs, Kee-Sook Lim and Phouc Pham, “Impact of Modular Design on NPD Practices and Firm Performance,“ DSI Conference Proceedings, Washington D.C., Nov. 2017.

Jeen-Su Lim, Kee-Sook Lim and John Heinrichs, “Impact of a Firm’s Social Media Activity Quality on Brand Performance,“ Presented at the DSI Conference, Washington D.C., Nov. 2017.

Qi Zou and Jeen-Su Lim, “The Development of Triadic Relationship:  Exploring the Antecedents at Relational, Environmental, and product’s Level,“ Presented at the DSI Conference, Washington D.C., Nov. 2017.

Jeen-Su Lim, Kee-Sook Lim and John Heinrichs, “Evaluating Performance Quality of a Firm’s Social Media Activities,“ DSI Conference  Proceedings, Austin Texas, Nov. 25 – Nov. 29, 2016.

Jeen-Su Lim, Kee-Sook Lim and John Heinrichs, “Impact of New Product Development Flexibility on Firm Performance,“ DSI Conference Proceedings, Austin Texas, Nov. 25 – Nov. 29, 2016.

Pham Phouc and Jeen-Su Lim, “IoT Products and Supply Chain Processes,“ DSI Conference presentation, Austin Texas, Nov. 25 – Nov. 29, 2016.

Jeen-Su Lim, John Heinrichs and Kee-Sook Lim, “Determinants of Consumers’ Participation in Online Virtual Communities,“ DSI Conference Proceedings, Seattle Wasington, Nov. 20 – Nov. 23, 2015.

Jeen-Su Lim, Kee-Sook Lim and John Heinrichs, “Gender and Usage Motive Differences in Social Media Usage Behavior,“ DSI Conference Proceedings, Seattle Wasington, Nov. 20 – Nov. 23, 2015.

Qi Zou and Jeen-Su Lim, “A Conceptual Model of Global New Product Adaptation and Development,“ DSI Conference Proceedings, Seattle Wasington, Nov. 20 – Nov. 23, 2015.

Jeen-Su Lim, John Heinrichs, Thomas Sharkey, and Kee-Sook Lim, “Antecedent and Consequences of Firm Agility,“ World Conference on Business and Management 2015 Proceedings, Seoul, Korea, June 29-July 2, 2015.

Faisal A. Albassami and Jeen-Su Lim, “A Conceptual Model of Internal Branding Process,“ Marketing Management Association 2015 Spring Conference Proceedings, IL., March 2015.

Jeen-Su Lim, John Heinrichs and Kee-Sook Lim, “Impact of User Characteristics on Social Media Usage,“ Marketing Management Association 2015 Spring Conference Proceedings, IL., March 2015.

Jeen-Su Lim, Phuoc Pham, and John Heinrichs, “Differentiating Factors and Impact of Firms’ Social Media Site Activities: A Benchmark Study,“ DSI Conference Proceedings, Tampa, FL, Nov. 2014.

Jeen-Su Lim, John Heinrichs and Kee-Sook Lim, “Impact of the E-Retailer Reputation on the E-Purchase Process,“ DSI Conference Proceedings, Tampa, FL, Nov. 2014.

Jeen-Su Lim, John Heinrichs and Kee-Sook Lim, “An Empirical Test Of Social Media Evaluation And Usage: Gender And Mobile Access Method Differences,“ DSI Conference Proceedings, Baltimore, MD. Nov. 2013.

Li, Shuting and Jeen-Su Lim, “Business Ecosystem Driven New Product Development:  A Conceptual Model,” presented at DSI conference, Baltimore, MD. Nov. 2013.

Jeen-Su Lim, Kee-Sook Lim, and John H. Heinrichs, “HealthQUAL Model: A Supply Chain Management Driven Healthcare Service Quality Model,” presented at the Global Supply Chain Management Conference, Detroit, MI., Sep. 2013.

Jeen-Su Lim, John Heinrichs and Kee-Sook Lim, “Determinants of Social Media Satisfaction and Usage: The Moderating Effect of Access Method,” DSI Conference Proceedings, San Francisco, CA, 2012.

Jeen-Su Lim, “An Empirical Test of Alternative CRM Implementation Success Models,” DSI Conference Proceedings, San Francisco, CA, 2012.

Jeen-Su Lim, “Impact of Global New Product Development Practice on Innovation Learning and Project Performance,” Presented at AIB Annual Conference, Washington D.C., 2012.

Jeen-Su Lim and Chao Miao, “A Conceptual Model Of The Relationships Among Market Responsiveness, New Product Development Advantage, Supply Chain Advantage And Business Performance,” DSI Conference Proceedings and Presentation, Boston, MA, 2011.

Jeen-Su Lim, John Heinrichs and Kee-Sook Lim, “Testing Alternative Models of User Involvement and Satisfaction in the Social Media Context,” DSI Conference Proceedings and Presentation, Boston, MA, 2011.

Jeen-Su Lim, John Heinrichs and Kee-Sook Lim, “Impact of Social Media Opinion Leadership and Affect on Product Purchase Decisions,” DSI Conference Proceedings and Presentation, Boston, MA, 2011.

John Heinrichs and Jeen-Su Lim, “Five Key Principles Of Social Discovery Marketing,” presented at the New Learning Technologies 2011 Society for Applied Learning Technologies Conference, February 2011, Orlando, FL.

John Heinrichs, Jeen-Su Lim, Nancy Czech, and Jan Utz “Social-Discovery-Marketing.Com,” presentated at the MLA Academic Libraries 2011 Conference, May 2011, Grand Rapids, MI.

Kee-Sook Lim and Jeen-Su Lim, “Testing e-Store Service Quality Model,” DSI Conference Proceedings, San Diego, CA, 2010.

Jeen-Su Lim, Kee-Sook Lim and John Heinrichs, “Testing an Attitude Model of Social Meida Usage Behavior,” DSI Conference Proceedings, San Diego, CA, 2010.

Jeen-Su Lim, John Heinrichs, and Kee-Sook Lim, “Determinants of Social Meida Usage: An Empirical Investigation,” AMA Educators Conference Proceedings, Boston, MA. 2010.

Jeen-Su Lim and Kee-Sook Lim, “Impact of Hospital Service Quality on Patient Satisfaction and Hospital Performance,” DSI Conference Proceedings, New Orleans, LA, 2009.

Kee-Sook Lim and Jeen-Su Lim, “Impact of e-Store Site Success Factors: Multi-group Analysis of Gender,” DSI Conference Proceedings, New Orleans, LA, 2009.

David Nelson and Jeen-Su Lim, “A Conceptual Model of Pro-Environmental Consumer Decision and Action,” DSI Conference Proceedings, New Orleans, LA, 2009.

Mark Yang and Jeen-Su Lim, “Offshore Outsourcing Strategy From Internationalization Process Perspective,” DSI Conference Proceedings, New Orleans, LA, 2009.

Rangarajan Parthasarathy, Jeen-Su Lim, and Chenglei Huang, “Degree of Impact and Moderating Effects Considerations on Financial and Quality Outcomes in a Successful Six Sigma Program Implementation,” Midwest DSI Conference Proceedings, Oxford, OH, 2009.

Jeen-Su Lim and Kee-Sook Lim, “Impact of The Internet Health Care Quality Information On Hospital Performance,” DSI Conference Presentation, Baltimore, MD, 2008.

Kee-Sook Lim and Jeen-Su Lim, “Moderating Effects Of Gender And E-Shopping Experience On E-Purchase Process,” DSI Conference Presentation, Baltimore, MD, 2008.

Yang, Ma and Jeen-Su Lim, “The Key Antecedents of Service Offshore Outsourcing Research Model derived from Outsourcing Literature,” DSI Conference Presentation, Baltimore, MD, 2008.

David Dobrzykowski and Jeen-Su Lim, “The Quality Influenced New Service Development: An Integrated Theoretical Model for Improved NSD Innovation,” Presented at the Sprott Doctoral Symposium, 2008.

Hermina Anghelescu, John H. Heinrichs,Jeen-Su Lim, and Janice Utz, “Testing an Integrated Model of e-learning Adoption Model”  Presented at the American Institute of Higher Education Conference, Orlando, Florida, 2008. 

Ilya Lipkin, Ashish Thatte, and Jeen-Su Lim“Expert System Model for Optimization of Inventory Classification”, Accepted for DSI Proceedings, Phoenix, AZ, 2007

Jeen-Su Lim and Kee-Sook Lim,“Testing an e-Purchase Risk Model: Multi-Group LISREL Analysis”, DSI Proceedings, Phoenix, AZ, 2007.

Jeen-Su Lim and David Marion,“A Product Design Dominant NPD Model: An Empirical Test”, DSI Conference Presentation, Phoenix, AZ, 2007.

Jungbae Noh and Jeen-Su Lim, “A Conceptual Model of E-Procurement Adoption,” DSI Proceedings, San Antonio, TX, Nov. 2006.

Kee-Sook Lim and Jeen-Su Lim, “An Empirical Test of an e-Auction Usage Model,” DSI Proceedings, San Antonio, TX, Nov. 2006.

David Marion and Jeen-Su Lim, “The Nature of Cross-functional Linkages between Marketing and Manufacturing in New Product Development,” DSI Proceedings, San Francisco, CA, Nov. 2005.

K. Lim and Jeen-su Lim, “A Validation of The End-User Computing Satisfaction Instrument In Korea With Confirmatory Factor Analysis,” DSI Proceedings, San Francisco, CA, Nov. 2005.

Kun Liao, Ying Liao, and Jeen-Su Lim, “A Conceptual Framework For Successful Prototyping Outsourcing In New Product Development,” DSI Proceedings, San Francisco, CA, Nov. 2005.

Jungsik Jeong, Jeen-Su Lim, and David Marion, “An Integrated Conceptual Model of B2B E-commerce Adoption Intention” DSI Proceedings, San Francisco, CA, Nov. 2005.

Yan Jin and Jeen-Su Lim, “E-Service Flexibility,” Midwest DSI Conference Proceedings, Toledo, OH, 2005.

Kun Liao, Jeen-Su Lim, and David Marion, “Degree of Outsourcing in Prototyping Function in Global Supply Chain Management,” Midwest DSI Conference Proceedings, Toledo, OH, 2005.

Jeen-Su Lim, “Three Alternative Models of CRM Implementation Strategy:  An Exploratory Investigation” 13^th International Colloquium on Relationship Marketing, St. John’s, NF, June 2005.

Jeen-Su Lim and Ilya Lipkin, “Frequent Rule Clustering Classification Model for E-Shopping Data Stream,” DSI Proceedings, Boston, MA, Nov. 2004.

Bailey, Ainsworth and Jeen-Su Lim, “The Moderating Role of Competitive Information on Perceptions of EDLPs,” DSI Proceedings, Boston, MA, Nov. 2004 (received a Distinguished Paper Award).

Jeen-Su Lim and Ilya Lipkin, “Frequent Rule Clustering Classification Model for E-Shopping Data Stream,” DSI Proceedings, Boston, MA, Nov. 2004

Qingyu Zhang, Mark Vonderembse, and Jeen-Su Lim, “Spanning Flexibility: Supply Chain Information Dissemination Drives Strategy Development and Customer Satisfaction,” DSI Proceedings, Nov. 2004.

Jeen-Su Lim, Ilya Lipkin and Sylvain Senecal, “Multi-stage Model of Click Stream Analysis,” DSI Proceedings, Washington D.C., Nov. 2003.

Jeen-Su Lim, Thomas Sharkey, and John Heinrichs, ” Impact of New Product Development Cycle Time on Export Involvement,” DSI Proceedings, Washington D.C., Nov. 2003.

Qingyu Zhang, Mark Vonderembse, and Jeen-Su Lim, “Supply Chain Flexibility: Defining and Analyzing Relationships among Competence, Capability, and Customer Satisfaction,” DSI Proceedings, Washington D.C., Nov. 2003.

Jeen-Su Lim and Tyler Frank, “A Comparative Assessment of Measurement Property of Web-based Survey Data,” DSI Proceedings, San Diego, CA., Nov. 2002.

Rupak Rauniar Jeen-Su Lim Samhita Shah, “Online Product Categories and Consumers’ Website Usage for the Purchasing,” DSI Proceedings, San Diego, CA., Nov. 2002.

John Heinrichs and Jeen-Su Lim, ” Utilization of a Web-based Data Mining System,” DSI Proceedings, San Diego, CA., Nov. 2002.

Qingyu Zhang Jeen-Su Lim Mark Vonderembse, “Product Development Flexibility: Defining and Analyzing Relationships among Competence, Capability, and Customer Satisfaction,” DSI Proceedings, San Diego, CA., Nov. 2002.

 Greg Rawski, Rupak Rauniar, and Jeen-Su Lim “A Conceptual Model of E-Business Competitive Strategy,” DSI Proceedings, San Francisco, CA., Nov. 2001.

 Tyler G. Frank and Jeen-Su Lim, “Structural Configurations of E-business Strategy and Their Placement in the Business Environment,” DSI Proceedings, San Francisco, CA., Nov. 2001.

Tyler G. Frank and Jeen-Su Lim Implementation, “Response Rate and Response Pattern Comparison of a Web-Based Survey to a Similar Mailed Survey,” Decision Science Annual Conference, San Francisco, CA., Nov. 2001.

Carlos Urcuyo, Rupak Rauniar, and Jeen-Su Lim “Manufacturing Processes and Supply Chains: How are firms really achieving Manufacturing Performance?” DSI Proceedings, San Francisco, CA., Nov. 2001.

 Qingyu Zhang, Mark Vonderembse, and Jeen-Su Lim,“Measuring Manufacturing Flexibility: An Examination of the Relationships among Flexible Competence, Capability, and Customer Satisfaction,” DSI Proceedings, San Francisco, CA., Nov. 2001.

Qingyu Zhang and Jeen-Su Lim, “Learning and Knowledge Creation in Product Development: A LISREL Analysis,” DSI Proceedings, San Francisco, CA., Nov. 2001.

Qingyu Zhang and Jeen-Su Lim, “Developing Measures for Learning and Knowledge Accumulation in New Product Development,” Decision Sciences Institute Annual Meeting Proceedings, Orlando, FL, Nov. 18-22, 2000.

John Heinrichs and Jeen-Su Lim, “Performing Product Analysis,” presented at the Comshare International Users Conference, Orlando, FL., September 2000.

John Heinrichs and Jeen-Su Lim, “Delivering Competitive Advantage with Business Intelligence”, Microsoft International Business Intelligence Forum, Keynote Thought Leader Presentation, Toronto, Canada, April 2000, Microsoft.

Qingyu Zhang, Mark Vonderembse, and Jeen-Su Lim, “Value Chain Flexibility: A Dichotomy of Competence and Capability,” Decision Sciences Institute Annual Meeting Proceedings, Orlando, FL, Nov. 18-22, 2000.

Qingyu Zhang and Jeen-Su Lim, “The Impact of Innovation Strategy on Knowledge conversion Activities in Product Development:  An Empirical Test,” Decision Sciences Institute Annual Meeting Proceedings, New Orleans, Nov. 20-23, 1999.

Quesada, Conzales, and Jeen-Su Lim “Integrated New Product/Process Development: How Are Firms Really Implementing it?,” Decision Sciences Institute Annual Meeting Proceedings, New Orleans, Nov. 20-23, 1999.

Jeen-Su Lim and Thomas Sharkey, “A Longitudinal Analysis of Export Barriers,” Decision Sciences Institute Annual Meeting Proceedings, New Orleans, Nov. 20-23, 1999.

John Heinrichs and Jeen-Su Lim, “Single Minute Marketing Analysis,” Comshare’s 1998 Annual Users Conference, Orlando, September 13-16, 1998.

Jeen-Su Lim, Michael Tracey, and Mark Vondrembse, “Impact of Supply-Chain Management Capabilities on Perceived Product Value and Market Performance,”  AMA Conference Proceedings, Boston, August 15-18, 1998. 

Qingyu Zhang and Jeen-Su Lim, “Product Innovation Learning: A Conceptual Framework,” Decision Sciences Institute Annual Meeting Proceedings, Las Vegas, Nov. 21-24, 1998.

Abraham Nahm and Jeen-Su Lim, “Determining Competitive Priorities for Manufacturing Firms: Alternative Models and Moderators,” Decision Sciences Institute Annual Meeting Proceedings, Las Vegas, Nov. 21-24, 1998.

Jeen-Su Lim and David Reid, “Strategic and Cross-functional Influences on New Product Development Practices and Performance,” AMA Proceedings, Chicago, August 3-6, 1997.

Jeen-Su Lim and Thomas Sharkey, “Impact of New Product Development Cycle Time on Export Involvement and Performance”, Sixth Annual World Business Conference Proceedings, July 23-27, 1997, (Chonju, Korea).

Jeen-Su Lim and Ronald Zallocco, “Impacts of Time Pressure and Product Type on Consumer Store Choice,” Society for Consumer Psychology Conference Proceedings, Toronto, Canada, August 9-12,1996.

Jeen-Su Lim, “Testing Alternative Psychological Models of Coupon Redemption Behavior, Society for Consumer Psychology Winter Conference Proceedings, (Hilton Head, S.C.; Jan. 1996).

Jeen-Su Lim, Thomas Sharkey, and Ken Kim, “The Role of Competitive Market Intelligence and Information Gathering in Export Behavior, AMA Conference Proceedings, (Washington, D.C.; August 1995).

Jeen-Su Lim, Thomas Sharkey, and Ken Kim,”Two Internal Factors Affecting International Marketing Strategy,” AMA Conference Proceedings, (Boston; Aug. 1993).

David Reid and Jeen-Su Lim, “Multifunctional Teams in Marketing,” AMS Conference Proceedings, (Coral Cables; May 1993).

Jeen-Su Lim, Thomas Sharkey, and Ken Kim, “Determinants of Export Marketing Strategy,” AIB Annual Conference, Brussel, May 1992.

David Reid, Morry Ghingold, and Jeen-Su Lim, “Research Issues in After-Sale Service,”  Annual Conference of the American Marketing Association, Miami., Feb. 1991.

Jeen-Su Lim , Ronald Zallocco, and Alan Flashner “The Projective Technique in Marketing: A Comparison of Structured and Unstructured Response Approaches to Alternative Shopping List,” AMS Conference Proceedings, vol. 14, (Miami: June 1991).

Jeen-Su Lim  and William Darley “Personal Relevance as Moderator of the Effect of Public Service Announcement Advertising on Behavior,” Advances in Consumer Research, (New York: Oct. 4‑7, 1990)

Jeen-Su Lim, Thomas Sharkey, and Ken Kim, “An Empirical Test of an Export Adoption Model,”  AIB national conference,” Toronto, October 1990.

Jeen-Su Lim and David Reid “The Strategic Impact of Marketing’s Interfunctional Interfaces: A Conceptual Framework,” AMA Conference Proceedings, (Chicago: August 7‑9, 1989).

Jeen-Su Lim and John Kim,”The Dimensionality and Measurement of Familiarity Construct,” AMA conference Proceedings, (Chicago: August 7‑9, 1989).

Jeen-Su Lim and Ronald Zallocco “Hispanic Consumer Behavior, Ethnic Identity, and Ethnic Origin,” AMS Proceedings, (Orlando: May 15‑18, 1989).

Jeen-Su Lim and Brunner,”Individual Difference Moderators of the Country of Origin Effect on Consumers’ Product Evaluations,” AMS proceedings, (Orlando: May 15‑18, 1989).

Jeen-Su Lim, Thomas Sharkey, and Ken Kim, “Perceived Export Barriers and Stages of Export Development,”  Annual World Conference, International Council for Small Business, Boston, June 9‑11, 1988.

Jeen-Su Lim, Thomas Sharkey, and Ken Kim, “The Influence of Firm differential Advantages on the Intention to Export:  The Moderating Effect of Decision Maker Attitudes Toward Exporting,”  Annual World Conference, International Council for Small Business, San Diego, October, 1988.

Jeen-Su Lim, Richard Olshavsky, and David Moore,”Cross-Cultural Consumer Research: Problems and Solutions,” AMA Conference Proceedings, (Toronto: August 2‑5, 1987).

Jeen-Su Lim and Ronald Zallocco “Consumer Attitudes Toward Alternative Health Care Services,” AMS Conference Proceedings, (Bal Harbour: May 27‑30, 1987).

Jeen-Su Lim and Ralph Day, “A New Research Direction in Sales Management,”  Annual Conference of the Academy of Marketing Science, Bal Harbour, May 27‑30, 1987.

Jeen-Su Lim and Brunner “Impacts of Country of Origin On Consumers’ Perceived Risk and Purchase Intentions,” Proceedings of Midwest Decision Science Institute, (Toledo: April 29‑May 1, 1987).

Jeen-Su Lim, Thomas Sharkey, and Ken Kim, “A New Framework for the Export Decision Making Processes,” Annual Meeting of the European Marketing Conference, Helsinki, Finland.

Jeen-Su Lim and Ralph Day, “The Proposed Two Dimensional Model of Salesperson Expertise,” Proceedings of Midwest Decision Science Institute, (Lincoln: April 23‑25, 1986).

Jeen-Su Lim  and William Darley, “Family Decision Making in Leisure Time Activities: Impact of Locus of Control and Parental Type on Perceived Child Influence,” Advances in Consumer Research, Vol. 13, (Provo: October 17‑20, 1985).

Jeen-Su Lim, “The Impacts of Country of Origin, Warranty, and Retail Store Patronage on Consumer Decision Making about Foreign Products,”  Midwest Academy of International Business Conference, Chicago, March 24‑26, 1985.

Jeen-Su Lim and Ralph Day, “Assessing Demand Artifacts with Causal Modeling of Parallel Experiments and Non‑Experiments,” Research Methods and Causal Modeling in Marketing, AMA Conference Proceedings, (Sarasota: Feb.26‑28, 1983).

Jeen-Su Lim and Ronald Michaels, “Applications of Causal Modeling to Buyer‑Seller Interaction Process,” An Assessment of Marketing Thoughts and Practice, AMA Conference Proceedings, (Chicago: August 2‑5, 1982).